The global mattress market valued at $31.1 billion in 2017, and it is projected to grow at a CAGR of 3.8% between 2018 and 2023. Europe is expected to witness the fastest growth in the industry during the forecast period. This can be mainly attributed to the rising disposable income and increasing awareness among the people about the detrimental effects of chemical-based mattresses. Owing to this, the demand for organic mattresses, particularly latex mattresses, is on the rise in the region.

Fundamentals Governing the Global Mattress Market

One of the key trends in the mattress market is the increasing inclination of people toward customized mattresses. Mattress manufacturers such as Tempur Sealy International Inc. have started offering the customization option to customers, where they can modify the thickness, firmness, and size of the mattress according to their preference. As the physical dynamics of people, including height and weight, are different, the customization of mattress offers better support during sleep. Moreover, standard-sized mattresses do not always fit perfectly into customized bed frames, due to which the demand for customized mattresses is increasing globally.

The rising disposable income and favorable government policies are some of the major factors driving the mattress market across the globe. The various government policies related to real estate, and growing disposable income have led to a surge in the home ownership rate, thereby supporting the growth of the market. According to the Organization for Economic Co-operation and Development (OECD), the increasing average annual growth rate of disposable income with over 2%, coupled with government policies, has led to an housing units becoming more affordable. The joint ownership housing scheme of the Chinese government, ‘Housing for All’ scheme of the Indian government, and affordable home ownership schemes of the Government of the U.K. are some of the policies driving the housing ownership rate across the globe.

The increasing number of health-conscious consumers is a key opportunity in the mattress market. Additionally, with the rising disposable income, customers are willing to pay more for health-enhancing products. Further, the increasingly busy schedule of people is causing mental tiredness, making sound sleep a necessity. Thus, due to the increasing focus toward quality sleep, especially in developed countries, the adoption of premium mattresses is increasing. Hence, the increasing number of health-conscious consumers is creating opportunities for the market players, to grow in the coming years.

Mattress Market Segmentation Analysis

The commercial category held the larger revenue share in the mattress market in 2017. In the commercial end use category, hotels are a major end user of mattresses, as such bedding products at hotels are changed more frequently as compared to residences. Usually, a residential user changes a mattress in around 10 years, whereas hotels change their mattress every 5–6 years. Due to the increasing tourism and corporate needs, commercial end users are more-frequent changers of mattresses, as compared to residential users, owing to which, the market for the commercial category is growing globally.

Geographical Analysis of the Mattress Market

Globally, North America was the largest mattress market, in terms of revenue, during the historical period (2013–2017). With the increasing disposable income, the demand for mattresses is increasing in the U.S. and Canada. Further, the usage of mattresses in U.S is expected to increase due to the construction of new hotels. In 2018, the hotel construction pipeline consisted 5,312 projects/634,501 rooms, which had increased by 7% from 2017.

In terms of volume, Asia-Pacific (APAC) was the largest user of mattresses, with a market share of around 40.0%, in 2017. This was due to the high population in countries such as China, India, and Indonesia. Hence, due to the rising population, the demand for consumer goods, including mattresses, is increasing in the region.

Recent Strategic Developments of Major Mattress Market Players

The mattress market is fragmented in nature, with key players including Spring Air International, Kingsdown Inc., Sleep Number Corporation, Simmons Bedding Company LLC, Tempur Sealy International Inc., Serta Inc., Relyon Limited, Southerland Inc., Corsicana Mattress Company, and McRoskey Mattress Company. In recent years, the major players in the global mattress market have taken several strategic measures, such as product launches, partnerships, and facility expansions, to maintain and improve their position in the industry. For instance, in February 2018, Kingsdown Inc. launched an update of its bedMATCH system with the 3D technology that is designed for measuring the body with a 360-degree scan. The new system is more accurate in its measurement and has a retail kiosk that helps showcase the process of measurement to consumers.

Moreover, in January 2018, Simmons Bedding Company LLC launched the Beautyrest Platinum and Beautyrest Complete collections, along with additions to its Beautyrest Black and Beautyrest Silver offerings, in the Las Vegas market. The Beautyrest Platinum is focused on regulating the temperature and offering restorative rest to customers. The Beautyrest Complete features pillow covers, mattress covers, and pillows that offer customers a sound sleep.